I'm a believer in user centered design – clarifying the complex and keeping it simple. I'm curious, empathetic, rigorous, and experimental. I appreciate a holistic way of solving design problems in collaborative teams. I like accelerated methodologies; quick visualizations, rapid prototyping, and learning through testing without discounting a designer's creative intuition. I try to learn what works and do more of it. As a design leader, I look to own creative excellence at every touch-point. I'm a passionate student of innovative design, users, consumers, trends, competitors and culture. Through listening, learning and gathering insights, I fight for work that directs my client's brand into amazing places. I'm a firm believer that simple is hard, and that design is truly about problem solving and making people's lives better.
With research findings we can find the things which users actually need, and distinguish the 'why' from 'what'.
Design that is focused on the user and has the ability to help make people's lives better.
Creating prototypes and mockups for review by users and stakeholders
The projects here create usable UI for transactional dashboards, e-commerce, insurance, investment and trading applications, enterprise SaaS financial applications, financial dashboards, AI assisted healthcare design, and media dashboards.
During two decades of experience at top corporations, my work has ranged from successfully establishing brand identity to designing complex digital products, responsive websites and applications on all platforms. I have clarified large data sets and intricate workflows and deep knowledge of HCD and creative thinking. With a flexible, project oriented UX Design process. I've successfully designed intuitive, user-centered, UI for GE, Fidelity Information Services, NYL, IBM Research, IBM Security, Watson Healthcare, Aetna Healthcare, ReactiveCore Healthcare, Viacom Media, WarnerMedia, PepsiCo, UPS et al.
Understand the present and envision the future in a continuous cycle
Synthesize what you've learned, collaborate and move forward with confidence
Give concrete form to ideas and put them out there to improve them as you go
I'm interested in continuing to design innovative, transformative digital experiences – and remain committed to learning new technologies and doing everything possible to help create best of class design solutions with engaging user experiences.
Visualizing and helping the user with good design.
Creating strategic concepts, with unflinching follow-through.
Understanding how much design contributes to the overall usability.
Understanding the problem needing to be solved, first.