tiia sahni



Design for a beautiful user experience

with research, empathy, inclusivity, and experience.
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tiia sahni



Design what's feasible

understanding development, engineering, and client requirements.
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tiia sahni



Design for added value and returns

with UI quality, consistency and branding.
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What I do

About me

I'm a believer in user centered design – clarifying the complex and keeping it simple. I'm curious, empathetic, rigorous, and experimental. I appreciate a holistic way of solving design problems in collaborative teams. I like accelerated methodologies; quick visualizations, rapid prototyping, and learning through testing without discounting a designer's creative intuition. I try to learn what works and do more of it. As a design leader, I look to own creative excellence at every touch-point. I'm a passionate student of innovative design, users, consumers, trends, competitors and culture. Through listening, learning and gathering insights, I fight for work that directs my client's brand into amazing places. I'm a firm believer that simple is hard, and that design is truly about problem solving and making people's lives better.

Research

With research findings we can find the things which users actually need, and distinguish the 'why' from 'what'.

User-centered design

Design that is focused on the user and has the ability to help make people's lives better.

Validation

Creating prototypes and mockups for review by users and stakeholders

Successful solutions to complex design challenges

The projects here create usable UI for transactional dashboards, e-commerce, insurance, investment and trading applications, enterprise SaaS financial applications, financial dashboards, AI assisted healthcare design, and media dashboards.

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SaaS applications for collateralized loans, business processes, and financial data summaries.

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for transporting, viewing status, checking and editing media throughout the process

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Intelligent and user centered data in healthcare

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High Perfomance Dashboard and Business Process Manager

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Website for collecting all media and brand materials for promotional uses

Comments

About some of my projects

During two decades of experience at top corporations, my work has ranged from successfully establishing brand identity to designing complex digital products, responsive websites and applications on all platforms. I have clarified large data sets and intricate workflows and deep knowledge of HCD and creative thinking. With a flexible, project oriented UX Design process. I've successfully designed intuitive, user-centered, UI for GE, Fidelity Information Services, NYL, IBM Research, IBM Security, Watson Healthcare, Aetna Healthcare, ReactiveCore Healthcare, Viacom Media, WarnerMedia, PepsiCo, UPS et al.

steps

Observe

First Step

Understand the present and envision the future in a continuous cycle

steps

Reflect

Second Step

Synthesize what you've learned, collaborate and move forward with confidence

steps

Make

Third Step

Give concrete form to ideas and put them out there to improve them as you go

Some of my

Strong skills

I'm interested in continuing to design innovative, transformative digital experiences – and remain committed to learning new technologies and doing everything possible to help create best of class design solutions with engaging user experiences.

0% Success In UX UI Design

94% Success In UX UI Design

Visualizing and helping the user with good design.

0% Success Art Direction

90% Success Art Direction

Creating strategic concepts, with unflinching follow-through.

0% Success In Visual Design

99% Success in Visual Design

Understanding how much design contributes to the overall usability.

0% Success In Creative Strategy

95% Success in Creative Strategy

Understanding the problem needing to be solved, first.

For work or questions, don't hesitate to

contact me

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