Challenge
The existing Warner Media SVODX real-time data visualization dashboard was non-responsive, totally non-intuitive, without design, usability, or branding — and unsuitable for fast tracking of global resources. A new, responsive application operable by a medium-skilled operator was needed for tracking programming, media packages, and fixing errors for all participating services.
Process
As principal Product Designer on a team of 10, I led discovery through deep user research and hands-on walk-throughs of the existing system. From there, I sketched concepts, iterated with the team, designed and prototyped an application built around admin users — giving them clear interaction steps at every stage, instant data access, and built-in safeguards to prevent the programming failures that had plagued the legacy tool. New data tables were clean, branded, and engineered for speed.
Impact
The redesigned application was evaluated by the team and agreed to have greatly simplified the overview of global SVOD. Due to a period of company reorganization, it was put on hold — but later, a version of it was built.
Reflections
I wished I could have overseen the build and helped create a model application for a better streaming experience for partners, program operators, and managers.